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Nike has denied the news section areas today. Nike FuelBand supporting applications will continue to update the internal sources, about FuelBand departments are shutting down debate, Nike has been staged inside a few months ago. Support the shutting down of people said, FuelBand consumption expenditure is too high, problems encountered on the production, low efficiency of human resources is also Nike FuelBand products encountered another problem. After Apple, Google and other large companies to absorb a large number of intelligent hardware talent, Nike increasingly difficult to find the right engineers and developers to improve the FuelBand products: Nike has not much larger user base for the Android mobile application development, so many users disappointed. And, FuelBand's functions and current flagship smart wearable hardware on the market compared to the functional difference between a lot, but the price is no big difference insiders evaluation: They get a lot of data, but they do not know can do What a mess of the city singing Tinto led by the news the very beginning of a Secret Anonymous claimed on the application, broke the news claiming that the abolition of Nike executives prepare Nike FuelBand and the vast majority of engineers is probably the reason for executives to spend on this project a lot of money, but do not know what they make. After entering 2014, really smart wearable hardware industry has experienced waves. A large number of incoming manufacturers and consumers the size of the market is still not clear. Located on FuelBand smart wristband field, the current after most users buy smart wristbands, after a few weeks to a few months to gradually reduce the frequency of use was eventually abandoned shelved Why is this? Smart wristbands Currently the project can be monitored for signs very limited:? pedometer, calorie, pulse, sleep quality additional information, you can also say that in the short term, can not be extracted manufacture and sale of intelligent bracelet worn on the wrist from a device class, for manufacturers it is also a headache. Intelligent wearable hardware, especially smart wristbands, City Che fight too intense, the cost is relatively open. Insist on selling small profit margins Nike FuelBand, for not much cash in hand Nike, does not reality, after all, the main source of income or Nike sportswear sales in the quarter in which a report from research firm NPD shows Users can not efficiently converted into buying interest in smart bracelet, the New Balance Baratas main reason is price. In addition to core users, the other for tracking down the demand of users for the hundreds of $ 100,200 intimidating other smart smart bracelet bracelet manufacturers nor comfortable. Fitbit Force Smart bracelet just launched in the North American market for five months because of the situation caused by the wearer severe rash, but was forced to recall, recall the amount of more than 1 million competitive pressure from non-intelligent wearable hardware devices, but also last summer After steep. Last September, Apple introduced and built-M7 coprocessor iPhone 5S, a smart alternative to the market most of the capabilities bracelet to a large extent, while rumored Apple iWatch smart watches will also be disclosed at this year's WWDC in or other possible intelligent wearable devices, which for the past small workshops smart wearable device market, will undoubtedly be a major blow to the future of smart wearable devices will go from here? perhaps all manufacturers executives has long been known, but the outside world but never be able to know the secret.